Most of us negotiate all the time, even if we don't realise it. We haggle over the price of a used car, try to convince our children to tidy their rooms, and negotiate prices with our customers or suppliers. Learning to negotiate is crucial for success in both your business and personal life. 

But it's not an easy skill. Many people find negotiation highly uncomfortable, and would prefer to avoid it when they can. This course is designed to help you overcome your fear and master this critical skill. By using the nine steps, you'll feel prepared to navigate your next negotation with confidence.

What will you learn?

Overview of course content

In the course, Peter will walk you through everything you need to know to get started in negotiating. For more seasoned negotiators, you'll learn how you can improve to get even better results. There are four main areas you'll cover:  

    1. Basic types and concepts of negotiation 
    2. How you can effectively prepare for, conduct, and close negotiations 
    3. How to maintain good relationships as part of negotiation 
    4. Common errors and barriers to negotiation, and how to overcome them.

To give you highly practical help in negotiating, this course includes plenty of bonus material, worksheets, and quizzes.

Bonus material

Resources to help you get better results

  • Quizzes

    Begin by discovering your negotiation style. Test your understanding along the way with short quizzes.

  • Worksheets

    Download PDF worksheets to apply the course content as you go.

  • Extra content

    Supplement the lectures with downloadable content, and maximise your learning with a list of further reading.

Course curriculum

  • 1
    Introduction
    • Quick survey
    • Introduction
    • Quiz: What's your negotating style?
    • Types of negotiations: part 1
    • Types of negotiations: part 2
    • What is your BATNA?
    • Worksheet: Using BATNA
    • Check your understanding
  • 2
    9 steps to an effective negotiation
    • Overview of the 9 steps
    • Step 1: Determine satisfactory outcomes
    • Step 2: Identify opportunities to create value
    • - Asking questions
    • - Mindstorming
    • Step 3 & 4: Identify and improve your BATNA
    • - Maslow hierarchy of needs
    • - Bluffing
    • - Act vs react
    • Step 5 & 6: Who has authority and find out about other side
    • Step 7: Prepare for flexibility
    • - Diffusion
    • Step 8: Gather objective criteria
    • - Dealing with fear
    • Step 9: Alter the process in your favour
    • Influence: science and practice
  • 3
    Negotiation strategies and tips
    • Getting off to a good start
    • Preparing to negotiate
    • Emotional bank account & love languages
    • Summary: Emotional bank account & love languages
    • Negotiation tactics (part 1): Distributive negotiations
    • Negotiation tactics (part 2): Integrative negotiations
    • Framing a negotiation
    • Difficulties in negotiation
    • Psychology of negotiation
    • Check your understanding
  • 4
    Conclusion
    • Conclusion
    • Quick survey

Ready to maximise the results in your next negotiation?

Enrol now

About the Instructor